Richard A. Heineck studied business at USC, graduating from UCSB with a degree in English Literature. Rich began his career in publishing and advertising where he was quickly promoted to the position of Publisher. As Publisher, he successfully managed sales, production and editorial for 17 magazine titles. From there, he founded a golf magazine, selling it in 2000. In 2002, he started a communications and custom publishing firm providing holistic, internal and external communications solutions for hospitality and real estate clients. While continuing to operate the agency, he built a boutique mortgage company that provided residential and commercial financing to high net-worth clients. In 2012, Rich was asked to consult with National PEO--a payroll and Human Resources outsourcing company--on their sales, marketing and operations. Having successfully impacted the firm, he was asked to come on as Vice President of Sales & Marketing. Rich implemented strategies that resulted in higher revenue per client as well as greater retention. In 2014, he became President of Sibannac, Inc. (OTCPink: SNNC) where he positioned the company to provide professional services to the burgeoning legal Cannabis industry. In 2016, he became CEO of Sibannac. In 2017 he merged the company with Imbutek Holdings, Inc. where he is now the Chief Operating Officer.
Ed Tobin is a licensed and insured agent for commercial property, casualty, health, life, accident and securities. First licensed in 1983, Ed has over 25 years’ experience as a small/medium business owner and general manager. He has spent his career helping business clients identify insurance risks and coverages to fit their needs. Ed’s philosophy includes educating clients to make smart financial decisions to protect their assets in the most economical way. Ed’s understanding of Human Capital Management including payroll services and human resource compliance and employment issues makes him an especially valuable part of the Heobin team.
Ed’s philanthropic background includes Past President 1988/89 of the Phoenix Junior Chamber of Commerce, Lifetime member of Fiesta Bowl Committee, and Past Director and Advisor for Maricopa County Youth Assistance Foundation.
Anne Caldwell founded her HR strategy firm Outsourcing Solutions in 1993 in order to implement her vision of ethical and effective human resource management. She has specialized in small and medium-sized businesses, especially those that do not require their own human resource department, but have leaders who recognize the need for the expertise. Another niche is working with rapidly growing companies that require an infrastructure to support the organization created to meet increasing customer needs, including the expanding cannabis industry. Few HR professionals in Arizona have an in-depth understanding of the unique challenges posed by rapid growth, especially in industries such a high technology. Outsourcing Solutions has built HR departments from scratch for several software companies in the Valley.
Anne provided HR strategy to National PEO, where she began working with Rich Heineck and Ed Tobin, her current partners in Heobin LLC.
Anne has a Masters in Organizational Management from the University of Phoenix, and was certified in 2016 by the Society of Human Resource Management as a Senior Certified Professional in Human Resources (SHRM-SCP) and since 1996 by the Human Resources Certification Institute as a Senior Professional in Human Resources (SPHR).